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The female founders behind Astrid Wild
Maria & Jemina founded Astrid Wild based on one insight - the outdoor industry has traditionally been centered around a male-oriented, homogeneous norm.
Their passion is making outdoor life more inclusive, attractive, and comfortable for all women, and in that way, inspire women to live a life connected with nature.
We are challenging the outdoor norm

42 pants sizes
We're proud to be the most size-inclusive outdoor brand in the Nordics.

European production
Produced nearby with a small-scale, sustainable approach.

Exceptional fit
Unique patterns and designs made by our all-female product team.
Journal

Life as a packleader of 20 Alaskan Malamutes - With Emeli Aagedal
Say hello to Emeli Aagedal, the dog lover who grew up without dogs. Every birthday and Christmas Eve contained the same wish – a four-legged friend of her own. Today, Emeli shares her life with no ...

Chasing Waves and Capturing Moments – with Julia Reuterhagen
We are thrilled to introduce Julia Reuterhagen, a passionate photographer and dedicated surfer whose love for the ocean and waves has taken her across the globe, with a special connection to Irelan...

Explore Jämtland's Hidden Gems – with Sara Gärdegård
After years of living in various places around the world, Sara returned to Jämtland—far from the stress of city life, with nature's adventures around every corner. Surrounded by mountains, forests,...