Naming our products

Did you know that our products are inspired by real, remarkable women?

 

Minna Wool Fleece Jacket and Vest
The name is inspired by Minna Canth a famous Finnish writer and social activist, who advocated for women's rights, gender equality, and social causes. Minna Canth is the first woman to receive her own flag day in Finland.

Amelia Hiking Pants
The name is inspired by Amelia Mary Earhart, who was an American aviation pioneer and author. Earhart was the first female aviator to fly solo across the Atlantic Ocean.

Fredrika Linen Shirt
The name is inspired by Fredrika Bremer, a Finnish-born Swedish writer and feminist reformer. In 1884, she became the namesake of Fredrika Bremer Association, the first women's rights organization in Sweden.

Elsa Cargo Pants
The name is inspired by Elsa Laula Renberg, who was a Sámi activist and politician. She wrote and published a 30-page pamphlet in Swedish. This work discussed several issues that were facing the Sámi, such as their education system, their right to vote, and their right to own land. Elsa were the first Sámi woman to have her writings published.

Rosa Hiking Tights
The name is inspired by Rosa Louise McCauley Parks, who was an American activist in the civil rights movement best known for her pivotal role in the Montgomery bus boycott. The United States Congress has honored her as "the first lady of civil rights" and "the mother of the freedom movement".

Aleksandra Merino Wool Top and Long Sleeve
The name is inspired by Aleksandra Avli, the co-founder of HER Global Network and founder of HON (Her Online Network). Since working in the politic scene facing a rough climate, she now strives for equality and creating synergies between women.

Ester Outdoor Shorts
The name is inspired by Ester Blenda Elisabet Nordström, who was a Swedish journalist, author and explorer. In 1914 she published "En piga bland pigor" which was an early form of investigative journalism.

Astrid Outdoor Pants

The name is inspired by Astrid Wild. It's our first iconic piece portraying the core of our brand. Inspired by all the empowering, wild women out there wanting to look chic, sassy and feel good about themselves while exploring nature.



Ingrid Merino Wool Baselayer
 The name is inspired by our beautiful Nordic nature.
   
Emma 3L Shell Jacket
The name is inspired by Emma Rowena Gatewood, known as Grandma Gatewood, she was an American ultra-light hiking pioneer. After a difficult life as a farm wife, mother of eleven children, and survivor of domestic violence, she became famous as the first solo female thru-hiker of the 2,168-mile Appalachian Trail.
 
Ada Woll Fleece
The name is inspired by Augusta Ada King who was an English mathematician and writer. She was the first to recognise that the machine had applications beyond pure calculation. As a result, she is often regarded as the first computer programmer.
Agnes Dungarees
The name is inspired by Agnes Arber who was a British plant morphologist and anatomist, historian of botany and philosopher of biology. She was the first woman botanist to be elected as a Fellow of the Royal Society.