Did you know that our products are inspired by real, remarkable women?


Aleksandra Merino Wool Top and Long Sleeve
Named after Aleksandra Avli, the co-founder of HER Global Network and founder of HON (Her Online Network). Since working in the politic scene facing a rough climate, she now strives for equality and creating synergies between women.

Amelia Hiking Pants
Named after Amelia Mary Earhart, who was an American aviation pioneer and author. Earhart was the first female aviator to fly solo across the Atlantic Ocean.

Minna Wool Fleece Jacket and Vest
Named after Minna Canth, a famous Finnish writer and social activist, who advocated for women's rights, gender equality, and social causes. Minna Canth is the first woman to receive her own flag day in Finland.

Nina "No Waste" Neckwarmer

Named after our community! Nina is made out of left over fabrics, and as you were the ones wishing for a Neckwarmer - we also wanted you to be the ones naming her. You came with suggestions, and we fell in love with the name Nina No Waste.

Astrid Avant-garde Outdoor Pants

Named after Astrid Wild. It's our first iconic piece portraying the core of our brand. Inspired by all the empowering, wild women out there wanting to look chic, sassy and feel good about themselves while exploring nature.