Stories

Roaming in the wild at Happie Camp ♡

Roaming in the wild at Happie Camp ♡

After an intense spring spent mostly shuttling between concrete facades in the buzzing metropolis, every cell in our body was crying out for a plac...

Cold water surfing tips & inspirational art – with Malin Sjöstedt

Ever dreamed about a life part-time creating beautiful art & photography, part-time surfing the cold waters of Swedens east coast? We bet you ...

Outdoor go-to hacks – with Hanna Fridh

After virtually discovering the pulsing life of Hanna Fridh on the gram – (which hit us like a boost of endorphins for that matter) we got so inspi...

The magic of Vemdalen – with Caroline Fredin

We spoke to Caroline Fredin, the woman who was born and raised among the mountains in Vemdalen. For most of us, it's mainly known as a resort where...

Gone Fishing – with Therese Lundin

First, we wanted to change our own perception of fishing. The one we annoyingly had of a dude posing with a big pike on a boat on his Tinder profil...

Sanne Brännström – The Dolly Parton of the forest

Some time ago, we found this quite mysterious and wild creature on Instagram, going under the alias "Warginna". Diving into this woman's account, w...

Meet the founders – Jemina Pomoell

She is the Finnish lady who competed in figure skating as young and advised international companies to get listed on stock exchange when she got ol...

Meet the founders – Maria Paulsson Rönnbäck

She’s the tech CMO who left Sweden for the surf and beaches of Sri Lanka, and came back with an idea about outdoor pants and how to get women to sp...

Skiing in Georgia, with Iselin Ness

Ever been skiing in Georgia? No? Well, we haven't either, but we found a pretty cool chick who has – namely the Norwegian gurl Iselin Næss. Ofc we ...

3 tips to newbie hikers – with Åsa Hellman

Hi Åsa! We're so happy to have stumbled into your amazing feed on Instagram and are super curious to hear, who are you? Im a happy outdoor enthusia...

Surfing on the Swedish west coast, with Sara Bjurbäck

Are you also into surfing, but sometimes feel that living in the Nordics is holding you back? Fewer spots, unpredictable conditions, thick wetsuits...

Fjällanda – Performance-free adventures in the wild

Meet Elin Ohm and Bea Viberg – the founders of the Åre based outdoor retreats Fjällanda. Two women putting together yoga and performance-free outdo...

Sofie Lantto – The woman behind the motto #levförfan

We had a virtual chat with Sofie Lantto the other day – Art Director, photographer, personal trainer and creator of the hashtag #levförfan. And as ...