Stories

Life coaching tips and island life - with Louise Edwinsson

Life coaching tips and island life - with Louise Edwinsson

We had a chat with the yoga teacher, life coach and outdoorsy surfer chica Louise Edwinsson. From a hectic city life to a mindful way of living clo...

SWICA x WILD. From cold nights in Robinson to statement fleece.

Joanna Swica is the runner, entrepreneur and fashionista who joined the TV show Robinson (Swedish version of Survivor) in spring of 2021. Joanna wo...

Nature guide & outdoor junkie, Caroline Nyiri

Wow, we stumbled upon Caroline’s incredible instagram, with photos that motivates you to put your favorite outdoor clothes on right away, go out an...

The best of Iceland & dreams that come true, with Saara Holma

A while ago, we had a lovely chat with Saara Holma, outdoor lover, explorer and marketing director, born and raised in Northern Finland. We got so ...

Discover Denmark & van life in the Nordics – with Klara Halkjaer

When finding Klara on Instagram and taking part of her inspiring life - we immediately felt we wanted to know more about this chica. Read her own w...

Roaming in the wild at Happie Camp ♡

After an intense spring spent mostly shuttling between concrete facades in the buzzing metropolis, every cell in our body was crying out for a plac...

Cold water surfing tips & inspirational art – with Malin Sjöstedt

Ever dreamed about a life part-time creating beautiful art & photography, part-time surfing the cold waters of Swedens east coast? We bet you ...

Outdoor go-to hacks – with Hanna Fridh

After virtually discovering the pulsing life of Hanna Fridh on the gram – (which hit us like a boost of endorphins for that matter) we got so inspi...

The magic of Vemdalen – with Caroline Fredin

We spoke to Caroline Fredin, the woman who was born and raised among the mountains in Vemdalen. For most of us, it's mainly known as a resort where...

Gone Fishing – with Therese Lundin

First, we wanted to change our own perception of fishing. The one we annoyingly had of a dude posing with a big pike on a boat on his Tinder profil...

Sanne Brännström – The Dolly Parton of the forest

Some time ago, we found this quite mysterious and wild creature on Instagram, going under the alias "Warginna". Diving into this woman's account, w...

Meet the founders – Jemina Pomoell

She is the Finnish lady who competed in figure skating as young and advised international companies to get listed on stock exchange when she got ol...

Meet the founders – Maria Paulsson Rönnbäck

She’s the tech CMO who left Sweden for the surf and beaches of Sri Lanka, and came back with an idea about outdoor pants and how to get women to sp...