Happie Camp - A modern way of living in the wild
“By 2020, one does not need to ‘survive’ in nature. You can simply be in nature just to have fun and enjoy being outside!” - Beatrice, Happie Camp ...
Read moreIntroducing
NORDIC OUTDOOR FASHION DESIGNED BY WOMEN FOR WOMEN
Not your average fleece.
It's recycled wool baby.
Combining style and functionality.
Amelia Hiking Pants
Amelia Hiking Pants
1 595 kr
What our customers are saying
Featured collection
Outdoor essentials for women
Amelia Hiking Pants
1 595 kr
Minna Wool Fleece Jacket
From 1 895 kr
Astrid Avant-Garde Outdoor Pants
1 495 kr
Minna Wool Fleece Vest
1 595 kr
Aleksandra Merino Wool Top
695 kr
Flattering & functional
Your stretchy, high waisted new favourites
Our Story
Bringing diversity to the outdoor scene
By increasing the diversity in the outdoor scene, our aim is to inspire women to live a happier and healthier life, by spending more time in nature and connecting with like-minded women. Read more
Our design philosophy
Outdoor style icons
Flattering and functional. Our products are made from high-tech materials that provide comfort, style and versatility to transition between city and the trails. While being kind to nature. Read more
Why we love the outdoors
Mindful in the wild
Being in nature is essential to the human spirit. The rejuvenating sounds of the forest, the scent of trees, sunlight playing through the leaves, and fresh, clean air. Explore the world around you in comfort and style. Read more
For women, by women
Womanhood
Outdoor clothing has for a long time been designed with men as their starting point, adjusted here and there to fit women. We started Astrid Wild to challenge this and bring diversity to the outdoor clothing scene. Read more
Stories from the wild
A glimpse of the world's northernmost city with Ellen Simberg
We had a skype-date with Ellen Simberg, the 27-year-old Swedish lady, ski instructor and certified outdoor guide who’s currently spending her days ...
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Lately on Instagram @astridwild_outdoorfashion
"Maria Paulsson Rönnbäck and Jemina Pomoell were missing outdoor clothing designed for women. Now they're changing that with their startup Astrid Wild."
"Astrid Wild makes outdoor clothing for women where the pink and shrink phenomena is obviously not present.”
"Maria Paulsson Rönnbäck and Jemina Pomoell know how good spending time outdoors is for you. That is why they decided to to design outdoor clothing that would simply tempt you to go out in nature."
"Most of the established outdoor brands have always had men as their starting point."
”They're building an outdoor wardrobe for women. The founders behind Astrid Wild want to claim their spot on the market with their feminine outdoor clothing.”
”They started creating stylish outdoor clothing with muted colours schemes specifically for women.”
