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The female founders behind Astrid Wild
Maria & Jemina founded Astrid Wild based on one insight - the outdoor industry has traditionally been centered around a male-oriented, homogeneous norm.
Their passion is making outdoor life more inclusive, attractive, and comfortable for all women, and in that way, inspire women to live a life connected with nature.
Let customers speak for us
We are challenging the outdoor norm
42 pants sizes
We're proud to be the most size-inclusive outdoor brand in the Nordics.
European production
Produced nearby with a small-scale, sustainable approach.
Exceptional fit
Unique patterns and designs made by our all-female product team.
Journal
Explore Jämtland's Hidden Gems – with Sara Gärdegård
After years of living in various places around the world, Sara returned to Jämtland—far from the stress of city life, with nature's adventures around every corner. Surrounded by mountains, forests,...
Reconnecting with nature in Finnish Lapland - with Eveliina Tistelgren
From Finnish Lapland, a woman who left big city life to reconnect with her roots in nature, among lakes and forests. We’re excited to introduce Eveliina Tistelgren—an entrepreneur, wellness coach, ...
Wild at Sea. Candela x Astrid Wild
The other week we gathered a bunch of girlfriends for an unforgettable evening out on the ocean. A group of like-minded wild women who inspire us every day, a pastel-colored sunset, and a new type...