Stories

The magic of Vemdalen – with Caroline Fredin

The magic of Vemdalen – with Caroline Fredin

We spoke to Caroline Fredin, the woman who was born and raised among the mountains in Vemdalen. For most of us, it's mainly known as a resort where...

Gone Fishing – with Therese Lundin

First, we wanted to change our own perception of fishing. The one we annoyingly had of a dude posing with a big pike on a boat on his Tinder profil...

Sanne Brännström – The Dolly Parton of the forest

Some time ago, we found this quite mysterious and wild creature on Instagram, going under the alias "Warginna". Diving into this woman's account, w...

Meet the founders – Jemina Pomoell

She is the Finnish lady who competed in figure skating as young and advised international companies to get listed on stock exchange when she got ol...

Meet the founders – Maria Paulsson Rönnbäck

She’s the tech CMO who left Sweden for the surf and beaches of Sri Lanka, and came back with an idea about outdoor pants and how to get women to sp...

Skiing in Georgia, with Iselin Ness

Ever been skiing in Georgia? No? Well, we haven't either, but we found a pretty cool chick who has – namely the Norwegian gurl Iselin Næss. Ofc we ...

3 tips to newbie hikers – with Åsa Hellman

Hi Åsa! We're so happy to have stumbled into your amazing feed on Instagram and are super curious to hear, who are you? Im a happy outdoor enthusia...

Surfing on the Swedish west coast, with Sara Bjurbäck

Are you also into surfing, but sometimes feel that living in the Nordics is holding you back? Fewer spots, unpredictable conditions, thick wetsuits...

Fjällanda – Performance-free adventures in the wild

Meet Elin Ohm and Bea Viberg – the founders of the Åre based outdoor retreats Fjällanda. Two women putting together yoga and performance-free outdo...

Sofie Lantto – The woman behind the motto #levförfan

We had a virtual chat with Sofie Lantto the other day – Art Director, photographer, personal trainer and creator of the hashtag #levförfan. And as ...

Norwegian Hiking Tips with Reetta Pellikka

We recently had a brief chat with Reetta Pellikka – the Finnish lady who runs her own knitting-brand, loves vintage finds and recently discovered a...

A Wild Trip To Winter Wonderland

Just before Xmas, our snow cravings became way too big, and we gathered a bunch of friends and took off to Sälen. The nice and friendly mountain wh...

Anna Lengstrand – The Magic life of British Columbia.

We spoke to Anna Lengstrand – the wild, inspiring woman who was raised in the North of Sweden, but later settled down in BC, Canada. It wasn’t the ...