Nature is where we find inspiration, time for reflection, appreciation and energy – to live a full life.
Astrid Wild was born from our desire to create unparalleled outdoor wear for female shapes.
Design that allows us, as well as future generations to come, to feel inspired to spend more time in the wild, whether it be in the forests, the mountains, or by the sea.
Welcome to unlock the magic gifts of nature, together with us.
Maria & Jemina
In 2018, we quit our jobs to travel the world. To hike, surf and reconnect with nature. When looking for suitable outdoor wear, we couldn't find anything that inspired us in the women’s section. It was either bright pink and super tight, or camouflage hunting style and we felt we didn’t fit into the stereotypical hiker look.
When we started digging into why the offering for women was so limited, we realized the outdoor industry had a history of being focused on men and performance. This is the reason why the majority of brands have more products for men than women.
Speaking with, and listening to hundreds of women made us realize that we’re not the only ones who couldn't find stylish, functional clothes to wear outdoors.
It’s been taken for granted that it’s not important to look good when outdoors - we think it goes without saying that clothes should be both well designed, comfortable and functional.
So, we decided to start Astrid Wild.
Astrid Wild was born out of our desire to create unparalleled outdoor wear designed for female shapes and also broadening the perspective of what an outdoorsy person is.
We are on a mission to enable women to unlock the magical gifts of nature. Our dream is to see women connecting with nature on an everyday basis. Our belief is that a world where women spend time in nature, will not only lead to improved health and happiness, but also us taking better care of our planet.
By Women, For Women
Astrid Wild was founded on the insight that women were underserved on the outdoor market when it comes to design, fit and sizes. This is why we make clothing for women only.
The great fit and respect for female shapes is the result of an all-female product and design team.
Astrid Wild is founded and owned by us, Maria & Jemina. A small minority share is owned by the early-stage VC Antler, who enabled us to launch our dream brand.
Inclusivity & co-creation
Astrid Wild is built on women’s wants and needs - it’s co-created by you. Our starting point was asking 400 women what they were missing on the outdoor market and listening in to that feedback has become a crucial part of our product development process. We continuously invite our community to collaborate with us. As an outcome, we have extended our size range to include 42 different pants sizes, for more women to feel included on the outdoor scene.
What do you wanna see next?
Sustainability is a mindset that guides all of our decision making, from the products we launch to the materials we use and the people and partners we work with. Love for nature is the reason for Astrid Wild’s existence, and we want to do our utmost to preserve it. We commit to continuously learn, adapt, innovate and simply become better in making responsible choices. Read more
More about us
Our first 3 products
Read about how our very first pieces came to live here.
Inspired by real, remarkable women
Did you know that our clothing is named after women we’re inspired by? Read who.
Help & FAQ
Make your voice heard and affect what we’re working on next. This is the place to hang out - outdoor inspo deluxe guaranteed! Check us out at @astridwild_outdoorfashion.
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