Astrid Wild was born from our desire to create unparalleled outdoor wear for female shapes.
Design that allows us, and future generations, to spend more time in the wild. Whether it be in the forests, the mountains, or by the sea.
Nature is where we find inspiration, time for reflection, appreciation, and the energy to live a full life. Welcome to unlock the magic gifts of nature with us!
In 2018, we quit our jobs to travel the world. To hike, surf, and reconnect with nature.
When looking for suitable outdoor wear, we couldn't find anything that inspired us in the women’s section, and we felt we didn’t fit into the stereotypical hiker look.
When we started digging into why the offering for women was so limited, we realized the outdoor industry had a history of being focused on men. This is the reason why the majority of brands have more products for men than women.
We were not alone
Speaking with, and listening to hundreds of women made us realize that we’re not the only ones who couldn't find stylish, functional, and properly fitting clothes to wear outdoors.
It’s been taken for granted that it’s not important to look good when you're in nature – we think it goes without saying that clothes should be both well designed, comfortable and flattering. So, we decided to start Astrid Wild.
Astrid Wild is built on women’s wants and needs, and co-created with you.
Our starting point was asking 400 women what they were missing on the outdoor space, and feedback we got has become a crucial part of our product development process.
We continuously invite our community to collaborate with us. As an outcome, we have extended our size range to include 42 different pants sizes, and tops up to 4XL. Our aim is to make every woman feel included on the outdoor scene.