Nordic hiking tips with Sofia Zetterqvist
The first time we met Sofia was when she was passing by our office last fall to try some hiking gear on. Sofia is an avid outdoor fan sharing her p...
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Paula Strengell - From trails of Lapland to Mount Everest and the South Pole
Last week, we went on a coffee-date with Paula Strengell, the 51-year-old Finnish lady and outdoor enthusiast who recently went on an unsupported s...
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Emmas guide till en perfekt skidoutfit.
Hej alla vänner och familj! Emma här - jag är en glad naturälskare och sociala medier-nörd som tänkte ge dig en guide och lite råd ...
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Nuuksio, a Finnish treasure.
We finally made it to Finland to check out our co-founder Jemina’s hoods. Jemina is born and raised in the Helsinki area, a city where nature isn’t...
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The power of a female community. From online into the woods.
One sweet October morning, we headed out to the natural reserve Paradiset outside Stockholm, together with our dear friends Monika and Louise. Loui...
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Hiking is the new yoga. Or?
Some weeks ago, Astrid Wild took off to visit the Josefine and Martina who run Soul Space Retreat, a radiant duo of yogis who set space to live on ...
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A Wild Romance. Our first ever photoshoot.
Earlier this fall, while brainstorming our first photoshoot and product test-drive, we knew a natural environment along with enthusiastic outdoor w...
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Cake x Astrid Wild. A Swedish Summer Night Saga.
That feeling. You gathered all your gurlfriends to try out something new, something that might make you a bit nervous but foremost, something that...
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Wild Women. A Portrait of Kajsa Silow.
Say hi to Kajsa Silow! Swedish adventurer, designer, MSc engineer and co-founder of Adventure Stories. Living in Åre part-time, and part-time in h...
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