Lina Skandevall - Travel enthusiast and female entrepreneur
We spoke to Lina Skandevall – the Swedish entrepreneur, foodie and travel-writer from Småland, who's constantly inspiring women around her (like us...
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Nordic Surfing and Van Adventures with Josefin Alvtegen
We spoke to the explorer and outdoorsy surfer chica Josefin Alvtegen, currently living in a van up north, driving around seeking adventures and ...
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Furry, arctic adventures with Cecilia Blomdahl
"We don't have any running water, but we do have a view of 7 massive glaciers on the other side of the fjord – That beats having a shower at home a...
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Happie Camp - A modern way of living in the wild
“By 2020, one does not need to ‘survive’ in nature. You can simply be in nature just to have fun and enjoy being outside!” - Beatrice, Happie Camp ...
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A glimpse of the world's northernmost city with Ellen Simberg
We had a skype-date with Ellen Simberg, the 27-year-old Swedish lady, ski instructor and certified outdoor guide who’s currently spending her days ...
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Nordic hiking tips with Sofia Zetterqvist
The first time we met Sofia was when she was passing by our office last fall to try some hiking gear on. Sofia is an avid outdoor fan sharing her p...
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Paula Strengell - From trails of Lapland to Mount Everest and the South Pole
Last week, we went on a coffee-date with Paula Strengell, the 51-year-old Finnish lady and outdoor enthusiast who recently went on an unsupported s...
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Emmas 8-step guide to a great skiing outfit.
Hi friends and family! Emma here today - the happy Astrid member, outdoor enthusiast and social media nerd who’s about to give you some great advi...
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Nuuksio, a Finnish treasure.
We finally made it to Finland to check out our co-founder Jemina’s hoods. Jemina is born and raised in the Helsinki area, a city where nature isn’t...
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The power of a female community. From online into the woods.
One sweet October morning, we headed out to the natural reserve Paradiset outside Stockholm, together with our dear friends Monika and Louise. Loui...
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Hiking is the new yoga. Or?
Some weeks ago, Astrid Wild took off to visit the Josefine and Martina who run Soul Space Retreat, a radiant duo of yogis who set space to live on ...
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A Wild Romance. Our first ever photoshoot.
Earlier this fall, while brainstorming our first photoshoot and product test-drive, we knew a natural environment along with enthusiastic outdoor w...
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Cake x Astrid Wild. A Swedish Summer Night Saga.
That feeling. You gathered all your gurlfriends to try out something new, something that might make you a bit nervous but foremost, something that...
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