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Roaming in the wild at Happie Camp ♡

Roaming in the wild at Happie Camp ♡

Roaming in the wild at Happie Camp ♡

Roaming in the wild at Happie Camp ♡

After an intense spring spent mostly shuttling between concrete facades in the buzzing metropolis, every cell in our body was crying out for a place in nature to recharge our batteries. We longed f...

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Cold water surfing tips & inspirational art – with Malin Sjöstedt

Cold water surfing tips & inspirational art – with Malin Sjöstedt

Ever dreamed about a life part-time creating beautiful art & photography, part-time surfing the cold waters of Swedens east coast? We bet you will get inspired by our dear friend Malin Sjösted...

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Outdoor go-to hacks – with Hanna Fridh

Outdoor go-to hacks – with Hanna Fridh

After virtually discovering the pulsing life of Hanna Fridh on the gram – (which hit us like a boost of endorphins for that matter) we got so inspired we decided to reach out and share the cake wit...

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The magic of Vemdalen – with Caroline Fredin

The magic of Vemdalen – with Caroline Fredin

We spoke to Caroline Fredin, the woman who was born and raised among the mountains in Vemdalen. For most of us, it's mainly known as a resort where people come to ski during their winter holidays, ...

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Gone Fishing – with Therese Lundin

Gone Fishing – with Therese Lundin

First, we wanted to change our own perception of fishing. The one we annoyingly had of a dude posing with a big pike on a boat on his Tinder profile – to a more zen one by the lake a late summer ni...

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Sanne Brännström – The Dolly Parton of the forest

Sanne Brännström – The Dolly Parton of the forest

Some time ago, we found this quite mysterious and wild creature on Instagram, going under the alias "Warginna". Diving into this woman's account, we were spellbound. It was a bit like stepping into...

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Meet the founders – Jemina Pomoell

Meet the founders – Jemina Pomoell

She is the Finnish lady who competed in figure skating as young and advised international companies to get listed on stock exchange when she got older – but now, she's one of the founders of Astrid...

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Meet the founders – Maria Paulsson Rönnbäck

Meet the founders – Maria Paulsson Rönnbäck

She’s the tech CMO who left Sweden for the surf and beaches of Sri Lanka, and came back with an idea about outdoor pants and how to get women to spend more time outdoors. Read about our co-founder ...

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Skiing in Georgia, with Iselin Ness

Laskettelemasssa Georgiassa Iselin Nessin kanssa

Oletko koskaan ollut hiihtämässä Georgiassa? Etkö? No, emme mekään, mutta löysimme aika siistin mimmin, joka on - norjalainen Iselin Næssin. Olimme tietysti todella uteliaita, miksi hän päätti...

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3 tips to newbie hikers – with Åsa Hellman

3 vinkkiä uusille vaeltajille – Åsa Hellmanin kanssa

Hei Åsa! Olemme niin iloisia, että törmäsimme upeaan Instagramiisi ja olemme super uteliaita kuulemaan, kuka olet? Olen iloinen ulkoilmaintoilija Göteborgista! Rakastan pohjoismaisia 'tuntureita'&n...

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