The ultimate jacket takes time to make

And we know you've been waiting. The story about the shell jacket goes back to 2019. Right after the launch of our first products, we started designing the ”ultimate jacket”. However, finding the perfect fabric for it wasn’t as easy as we’d hoped for, also to construct such a complex garment wasn’t something you can rush. Three years later, numerous surveys and test rounds later, we are proud to finally present, The Emma Shell Jacket. Only 250 pieces.

Designed for female shapes, co-created with our community, and a name inspired by Emma Gatewood.

Hope you'll love it as much as we do. As a thank you for waiting, you'll get a special price during the pre-order period.

Maria & Jemina

Emma 3L Shell Jacket

5 495 kr 5 995 kr

High tech

Stormproof

With multiple features including 3-layer water and windproof fabric, taped seams, and an extra large brim on the hood, this jacket is designed with rough weather in mind. Let it rain.

A sustainable choice

The fabric used in the Emma 3L Shell jacket is made from 100% recycled polyester and colored with SpinDye®-technology. We aRe SpinDye® offer the most sustainable polyester yarns and fabrics in the fashion and apparel industry. With their technology, wet dyeing is completely avoided, and instead,  color is added to the fiber when it is manufactured. This means: 


✓ 75% less water consumption

✓ 90% less chemical consumption

✓ Significantly improved energy consumption - 30%

✓ CO2 imprint reduced by 30%

Designed to match

Fits your Minna fleece

Co-creation and inclusivity

We designed this jacket together with our community, listening to women across the world, about what was missing on the market. The result: a product designed for female shapes, in size XXS to 3XL, developed by our all-female product team who are experts when it comes to female fit.

Only 250 pieces available

Limited edition

The Emma 3L Shell Jacket is produced in a small batch of only 250 pieces. With more than 500 people on the waitlist, we urge you to not wait too long with ordering yours. The jacket will be delivered at the end end of December. Also, during the pre-order period, you'll get a special price as a thank you for waiting.

From mountains to urban commutes

The only jacket you need