Astrid Wild was started with a simple idea: to set a new standard in the world of outdoor clothing – By creating chic, feminine and functional wear for women to express their style in all aspects of life, including the outdoors.

We believe that spending time in nature deepens our appreciation of life, and we try to get out as much as we can to feel the wind in our hair and the sun on our face. But as we searched for the appropriate clothing that would take us all the way from the deep forests, to mountains, ski slopes, and the sea - we couldn’t stop wondering why outdoor wear was generally so uninspiring with so few styles to choose from.

We researched the matter and learned that the outdoor clothing industry has a heritage of being centered around men, and that's also the reason why a majority of brands have more products for men than women.  

Inspired by our dreams, we started sketching what we wanted to wear. It was important that our outdoor clothes would last through rough weather without looking like it was made of tarp.

After speaking to 400 women, we teamed up with outdoor-loving designers and Sweden’s best pattern maker, and the Astrid Avant-Garde Outdoor Pants were born. We searched the globe and selected high quality fabrics that are produced close to home and are friendly to nature. When we found the recycled wool in Italy and a technical fabric supplier in Borås, Sweden, we knew we had it. All in all, we want to make responsible choices from materials we choose to the factories we work with. For us, being responsible means continuous development and learning, and we are committed to becoming better every single day.  

We worked since we met in January 2019 on making this happen, putting our hearts and souls into perfecting our products for you to have high quality functional wear. We're super stoked to get to know you and can’t wait to see you wearing Astrid Wild on your outdoor adventures.
Astrid Wild is founded and owned by us, Maria & Jemina. A small minority share is owned by the early-stage VC Antler, who enabled us to launch our dream brand.   

Maria & Jemina
Psst... Curious to know more about who we are and what we do? Follow us on Instagram, and one of the founders Maria for some "behind the scenes" at a Stockholm based fashion startup.